Weibo-Chinese Twitter?

What is Weibo?

When talking about social media platforms, most people from the west may be more familiar with Facebook, Twitter, and Instagram. While in China, Sina Weibo is one of the biggest social media platforms, Launched by Sina Corporation on August 14, 2009, with over 445 million monthly active users as of Q3 2018. Over the past decade, Weibo has transformed from a simple blogging site to a comprehensive social media platform, which is an indispensable part of Chinese people’s life, especially for young people. Thus, Weibo looks like a Chinese Twitter.

Basic features on Weibo

Sharing and commenting

Users can create an account and upload the texts, pictures, live pictures, videos, and Weibo stories, which could share with others on the platform. You could search for anything you want through hashtags, keywords, or labels. Also, you could follow anyone you are interested in. 

Actors share their life on Weibo 

Discover

Users can use discover function like a search engine, which is related to worldwide news,current hot topics, celebrities, and sports, and so on. Users could just type the keywords, and the results will be shown up. Weibo also generates searching trend and Hot topic ranking, users could get the most updated information quickly.

Video and VLOG
Video on Weibo has a single page for people to find what they like easily. According to users’ preferences, Weibo can accurately deliver video to their homepage. Vlog is the most popular medium distributing on Weibo. Obviously, nowadays, people like to watch a vlog rather than read a blog. Thus, vlogger, as a profession, is spreading fast in China.

Who is on Weibo?

As one of the biggest social media platforms, not only general users active on Weibo, but it also attracts lots of Celebrities, Corporations, Governments, and media who are living on Weibo.

With the fast-growing, by May 2019, Weibo has 426 million users, including more than 50% younger users who are under 30 years old.

In general, most of them would like to focus on following trending events &news, checking out what happened to their favorite movie stars or web celebrities, and interacting with others, such as comments on friend’s posts, celebrities’ posts, and corporations’ posts. These daily reading of users offer significant opportunities for brands to promote their product. 

How to use Weibo to promote your brand in China?

Picture Source:https://walkthechat.com/is-weibo-still-popular-in-chin

Powerful Lottery
Weibo has a independent development system called Weibo Lottery, which, along with fairness, random, and transparency. Brands can initiate content with lottery activity to promote their new product by utilizing the Weibo lottery system. Users through following, commenting, and sharing the brand and content to participate in the event. This activity could successfully raise people’s awareness of the brand’s new product.

      Cost- Effective advertising

Weibo has a strong back-stage of the advertising system. Brands could serve ads to target clients accurately by this system. It is very cost-effective as the Weibo platform helps brands to reach a large target population across different regions with a smaller budget. Also, brands could serve ads to hot topics searching. Hot topics is a must-see page when the users open their Weibo. Besides brands, every user could utilize this function to promote your own content.

      Influencer campaigns

This function is widely used on various platforms, such as Instagram, Facebook, and Twitter. The social influence of celebrities is beneficial for brands on Weibo as well. This mechanism is a simple KOL promotion, and this KOL is especially useful on Weibo due to its integration with Taobao and Tmall. Users could get the coupon from the following influencers and click the link as they post and redirect to the product page in Taobao or Tmall.

Weibo is going international, ARE YOU READY?

Weibo provided powerful and comprehensive tools by its unique features for brands’ promotion, and it exerts remarkable and visible effective in China.  With the fast-growing and the needs of foreign people and brands, Weibo has developed an English edition for desktop and English apps for the iPhone and iPad. The American singer Katy Perry (click the link to check out Katy Perry's video on Weibo)has joined Weibo and owns 1 million followers. She posts her new songs and interacts with followers in daily life. So, Are you ready?